Car more driver-focused, powerful; Rolls-Royce launches the ‘Ghost’

KUWAIT CITY, Dec 6: The Rolls-Royce has finally launched its much-awaited new model the ‘Ghost’ car in Kuwait. Addressing the media at the Sahara Golf Club, Peter Schoppmann, Regional Director for the Middle East Rolls-Royce Motor Cars said, “Since we first announced that work had begun on a new model series in 2006, anticipation has been building for the launch of this car. “The feedback so far,” he added, “shows the Ghost has surpassed all expectations. The Ghost is attracting new buyers to the Rolls-Royce brand who appreciate its fusion of timeless elegance, new technology and contemporary style.” Mohammed F. Alghanim, Group General Manager of Ali Alghanim and Sons Automotive, the sole dealer for the manufacturer of luxury cars in Kuwait, said, “We are extremely pleased to round out the year with the launch of Rolls-Royce Motor Cars highly anticipated new model.

The Ghost, he said, has been very well received in the Middle East and around the world thus far. “We expect a very positive start for the Ghost which will ensure Ali Alghanim and Sons Automotive continued sales growth in 2010,” he added. Ghost embodies the core values of Rolls-Royce and delivers contemporary, effortless refinement. While less formal than the Phantom family, the Ghost retains the essence of Rolls-Royce, and is engineered to be more driver-focused and powerful than any Rolls-Royce before it. A brand new 6.6 litre twin- turbo V12 engine, unique to the model, delivers a feeling of endless, surging power to the driver.

As one of Rolls-Royce’s most advanced, dynamically engaging cars, Ghost embodies the 21st century Rolls-Royce; a sleek, modern expression of over 100 years of engineering and design excellence. The first Ghost cars will be handed over to customers throughout the Middle East end of December 2009. From quarter four 2010, Rolls-Royce Motor Cars will offer five models: Ghost, Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé. The Rolls-Royce Phantom range of cars is powered by a naturally aspirated direct injection 6.75 litre V12 engine that produces 453 bhp at 5350 rpm (338 kW/460 PS) and 720 Nm of torque at 3500 rpm. Rolls-Royce has 83 dealers around the world and currently eight showrooms in the Middle East region: in Abu Dhabi, Doha, Dubai, Jeddah, Kuwait City, Manama, Muscat and Riyadh.