Tuesday, July 19, 2011

Moser Baer refreshes USB drive line-up

Optical storage device maker Moser Baer has refreshed its USB drive line-up with the launch of three new models: Ace, Nimble and Crescent. With a data transfer speed of up to 15 mbps, the lightweight USB drives come in various colours and form factors.

Commenting on the launch, Deepak Shetty, Sr Vice-President, Domestic Sales & Marketing said, "The bulky USBs have given way to a more trendy, sleek, colourful and technologically superior products.

It is for the first time that an Indian player is offering so many variants of the Chip on Board designed USB drives." He also added, "With this, we will be able to garner further 3% to 5% of the USB storage market in India in the launch month itself."

Sporting a cap less sleek design, the USB drives are compact and lightweight. Apart from the slim form factor, the drives will come with LED indicator and are compatible with Windows7, Macintosh and Linux.

As for the pricing, the 4GB model is available for Rs 345. The company also plans to launch higher capacity memory sticks soon.