The Tata Group Monday unveiled a Nano car - made with gold and silver, and studded with precious stones - worth an astronomical over 22 crore.
But, it's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said.
The mega-value Goldplus Nano Car was unveiled Monday evening by Tata Group chairman Ratan Tata.
The Goldplus Nano Car pales the average 1.40 lakh Nano, which started with a 1 lakh price tag at its launch.
The Goldplus Nano Car is billed as the world's first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.
The car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other expensive gemstones, the official said.
After its glittering launch in Mumbai Monday evening, the Goldplus Nano Car will travel to all the Goldplus showrooms at 29 locations around the country.
The car incorporates beautiful designs, made with the precious stones of different colours, set on the gold and silver body of the car.