Established companies have the necessary funds to invest in technology, but startups might have to think twice before making such a huge investment. Here are the most popular free startup tools which would ensure that you have the best in the market and are virtually free.
Google Analytics is one of the most popular free web analytics product used by startups. It provides a detailed analysis of the type, demography, and volume of traffic that the company website gets from various sources. This would help the startup measure the effectiveness of its online marketing strategies. Google analytics provides a detailed description on the page views over a timeline, the bounce rate, number of unique visitors, the time spend on the page, and so on. It has been used by a majority of the startups in the category of web analytics and leaves its competitors Webtrends, Omniture, and the others far behind.
Salesforce, the enterprise cloud computing company helps in collaborating employees and customers. It leads its competitors Sugar CRM, Highrise, ZOHO, and Saleslogix and is used by a majority of the startups. It helps companies to organize, automate and synchronize their business processes. It is available online and also as a mobile app. The various services provided by Salesforce can be integrated with Microsoft Office and various social networking sites. It helps the companies to organize the information collected from the customers and is immediately available to the managers while the salesmen are still on the field.
QuickBooks provides various accounting functions and reports, where the users can send cheques, invoices, make and accept payments, calculate taxes and much more. It has a provision to import the reports to Excel so as to formulate various finance models, and has various add-ons depending on the type of business. It is used by a majority of the startups, and leads the competitors Excel, Xero, Freshbooks, and Great Plains.