Friday, April 27, 2012

LACS cuts Magnum tablet prices by 36%

Lakshmi Access Communications Systems (LACS) has slashed prices of its tablet PCs by 36 per cent, eyeing over 25 per cent growth in sales amid growing competition.

"We have reduced the prices of our entire range of products by 36 per cent. With the price cut, we expect to increase sales by over 25 per cent," company's National Sales Head Vikas Anand told reporters here.

The company, which forayed into the tablet market about six months back, sells tablet PCs under 'Magnum' brand and has sold about 6,000 tablets in India till now.

Meanwhile, the company launched two new variants of its 'Magnum' range of tablets -- Tamarind B7 (with seven inch screen) and T10 (with ten inch screen). The B7 is priced at Rs 11,499 and the T10 at 20,499.

Both the devices run on Android 2.3 operating system and are powered by 1.2 Ghz processor.

LACS, which has around 120 experience stores across the country, has set a target of opening 10,000 such stores in the next 24 months.

Experience stores showcase the entire range of company's products and "consumers can go and experience live products which will help them in their buying decision," he added.

The company would soon also be launching its range of accessories such as wireless keyboard and wireless mouse.